REALTORS® Property Resource (RPR) – A Powerful Tool for Today’s Real Estate Agent

The National Association of REALTORS® data product is a powerful resource for real estate agents that know how to harness its information.  Here is a presentation that will introduce you to the program and give you an overview of its unique features and comprehensive reports.

All the best!

Understanding and Explaining the Dreaded Zestimate

Over the past couple of years, homeowners have been able to go online and obtain an estimate of their home’s value in the span of about 30 seconds.  Just type in an address and a value is delivered to your computer screen for your viewing pleasure.  But how accurate is the value?

Before I dive into the accuracy issue, lets spend a moment on how we got here.  Twenty years ago, if a homeowner wanted to find out how much their home was worth, they would have to contact a real estate agent and undergo a root canal just to obtain a five or six digit number.  The homeowner would have to arrange the appointment with the agent to see the home; spend an hour or two with the agent walking through the home and answering a myriad of questions; wait three days for the agent to decide to come back; sit through a three hour appointment at a kitchen table and listen to a presentation about the agent’s qualifications and company stature; then get THE NUMBER.

Now I ask you, if you were a homeowner and had two options to obtain the value of your home, would you choose the 30 second method listed in the first paragraph of this post or the five day, painful dental alternative?  So when I hear agents rail against these online estimators and roll their eyes about the accuracy of them, I just want to say, “Shut up and deal with it!”  They are now a fact of our business.  Learn how to present these estimates instead of ignoring them.   Continue reading