Style Over Substance or Vice Versa

Today’s real estate agent needs to be armed with knowledge of their marketplace and continually strive to stay current with changes and trends in their profession. This sales meeting deals with how market statistics can be used to more effectively work with clients, Facebook advertising to promote open houses, twelve changes/additions to PAR’s standard library of forms, and working through the inspection contingency in the standard agreement of sale.

All the best!

Is the Real Estate Agent the Next Dodo Bird?

Dodo Bird

Once a month, I teach real estate pre-licensing classes to people that have interest in obtaining their real estate license.  There are all kinds of people in the class from all walks of life.  Of all the people who take the classes, my gut feeling is that probably less than 50% of them actually pursue getting their real estate salesperson’s license.  But the ones that want to enter this business are the ones that usually bring the most questions to class and make observations about our business that cause me to rethink what I think is a given.

This past weekend, I had a young lady in the front row make a statement and then ask a pointed question:  “With all the changes occurring in the real estate industry and the onset of technological tools that makes it easier for the consumer to buy and sell real estate, it’s probably only a matter of time before real estate agents aren’t needed anymore.  What do you think?”

Pretty blunt and to the point, wouldn’t you say?  While this question came from one student, I realized that the vast majority of the class was intently waiting on my answer.

In a nutshell, here is what I said – – –    Continue reading

2016 – The Year Ahead in Real Estate

The real estate business is on the threshold of some potentially massive changes in the year ahead.  I make some bold predictions on what lies ahead in 2016.  Will they all come to fruition?  Probably not.  But it was fun to play Nostradamus and peer into a crystal ball. Continue reading