A REALTORS® Guide To Engagement on Social Media

Since social media websites began, the conversation among REALTORS® has raged on as to its importance in the business of real estate.  Five years ago, engaging on social media was considered by many in our industry to be a colossal waste of time and resources.

The detractors claimed that viewing pictures of what someone had for dinner last night or playing Candy Crush was never going to help an agent grow their business.  Well, I think we can all agree that if an agent uses social media for those purposes, the naysayers are absolutely right.

However, research groups are now using metrics to assess the importance of social media because we now have a history of how its significance has evolved over time – and the data supporting its impact is indisputable.

In its latest survey of home buyers and sellers¹, the National Association of REALTORS® asked the question of thousands of consumers who recently bought and sold real estate, “How important is agent communications?”  Here is the chart outlining the findings:

Social Media Importance
(Click image for larger view)

Thirteen percent of consumers now say it is important for their agent to be active on social media.  This may not seem like a big number but consider that when the same question was asked of consumers four years ago, the number was 3%.  For those that don’t want to crunch the numbers that’s a 433% jump in a relatively short period of time.

So now that we’ve determined that there might be something to this social media ‘stuff’, how does an agent use it to their advantage? Continue reading

So You Want to Buy a Home?

Let’s face it, if you’ve never bought a home, the process can seem a bit daunting.  And even those home buyers who have been through the process a couple of times will find that it has become more time-consuming and complicated.  So for the benefit of those who are thinking about buying a home, I present you with the top 10 most frequently asked questions posed by buyers who are totally confused.

1.  WHERE DO I BEGIN?

ANSWER:  Meet with a lender.
I know, I know – you want to look at homes.  And lots of them.  Meeting with the numbers guy or gal is not high on your priority list.  But do yourself a favor; get pre-approved for a loan first.  It costs nothing, takes only a couple of minutes, and you’ll be better equipped to make a solid offer on a home that is backed up by a pre-approval letter.  If you overlook this initial step, you run the risk of wasting lots of time looking at the wrong priced properties not to mention, making offers on properties that you’ll never be able to purchase.    Continue reading