Style Over Substance or Vice Versa

Today’s real estate agent needs to be armed with knowledge of their marketplace and continually strive to stay current with changes and trends in their profession. This sales meeting deals with how market statistics can be used to more effectively work with clients, Facebook advertising to promote open houses, twelve changes/additions to PAR’s standard library of forms, and working through the inspection contingency in the standard agreement of sale.

All the best!

How Much Money Do I Need to Buy a Home?

Of all the questions agents get from consumers, this is the one that tops the list.  It’s also the one that’s botched by more agents than any other question.  Here are some answers that I’ve heard over the years:

“You’ll need about 6% of the sales price.”  (Translation:  I would prefer to give you a round number because I don’t want to spend time with you and find out about your financial position and circumstances.  Oh yeah – – – I also really hate math.)

“That’s really tough to say.”  (Translation:  I really don’t understand the costs myself so I’ll just tread water and hope you don’t ask again.)

“Let me hook you up with a lender.”  (Translation:  See previous translation.)

“Let’s plug some numbers into the computer and see what it says.”  (Translation:  The computer god knows all.  Did I mention that I really hate math?)    Continue reading

It Ain’t Over Till It’s Over

American baseball legend Yogi Berra first uttered the phrase about baseball’s 1973 National League pennant race.  The team he was coaching was was way behind in the standings but would eventually rally to win the division title.  It’s not the only head-scratching quote attributable to this former catcher.  He is also responsible for “It’s like deja-vu all over again” and the thought provoking “Always go to other people’s funerals, otherwise they won’t go to yours.”

But there is something about the “It ain’t over…” quote that applies to all kinds of situations in life other than baseball that continues to intrigue us.  It tells people to wait and don’t jump to conclusions because the struggle may just be starting.

When it comes to agreements of sale for real estate, this quote should be required reading for both buyers and sellers.  There are at least fourteen instances in the Pennsylvania Association of REALTORS® standard agreement of sale that could cause the transaction to become unglued.  If you get caught looking ahead to the settlement table, any one of these fourteen could jump up and bite you.   Continue reading

Why For Sale By Owners Are On the Decline

Did you ever look at an activity and say to yourself, “That doesn’t look so hard.  I think I could do that.”  Take the example of playing golf.  What’s the big deal?  Swing at a white ball approximately 70 times during a typical four hour round and pick the spherical object out of a gopher hole 18 times and WALLAH! – – – you’re ready to tee it up at the US Open.  That is until you actually get out there and try to do it. Continue reading

Holiday Listing Blues

As we approach the holidays, many sellers (or potential sellers) think that waiting until after the holidays to list their home is the prudent thing to do.  After all, no one is house hunting during the holidays – – – right?  Think again.

Other topics covered in this sales meeting include Franklin County market stats through October 2015, advantages of REALTOR® membership and affiliation with Berkshire Hathaway HomeServices, mortgage myths, and getting buyer agency contracts signed.