A REALTORS® Guide To Engagement on Social Media

Since social media websites began, the conversation among REALTORS® has raged on as to its importance in the business of real estate.  Five years ago, engaging on social media was considered by many in our industry to be a colossal waste of time and resources.

The detractors claimed that viewing pictures of what someone had for dinner last night or playing Candy Crush was never going to help an agent grow their business.  Well, I think we can all agree that if an agent uses social media for those purposes, the naysayers are absolutely right.

However, research groups are now using metrics to assess the importance of social media because we now have a history of how its significance has evolved over time – and the data supporting its impact is indisputable.

In its latest survey of home buyers and sellers¹, the National Association of REALTORS® asked the question of thousands of consumers who recently bought and sold real estate, “How important is agent communications?”  Here is the chart outlining the findings:

Social Media Importance
(Click image for larger view)

Thirteen percent of consumers now say it is important for their agent to be active on social media.  This may not seem like a big number but consider that when the same question was asked of consumers four years ago, the number was 3%.  For those that don’t want to crunch the numbers that’s a 433% jump in a relatively short period of time.

So now that we’ve determined that there might be something to this social media ‘stuff’, how does an agent use it to their advantage? Continue reading

REALTORS® Property Resource (RPR) – A Powerful Tool for Today’s Real Estate Agent

The National Association of REALTORS® data product is a powerful resource for real estate agents that know how to harness its information.  Here is a presentation that will introduce you to the program and give you an overview of its unique features and comprehensive reports.

All the best!

Guide to Presentation of Multiple Agreements

The real estate market has been extremely active this year.  It is not unusual for an agent to put a well-priced home on the market and within a short period of time, receive multiple agreements on the property.  As a listing agent, you feel a sense of relief and excitement all at the same time.  However, this positive situation can go off the tracks quickly if you don’t handle the presentation of the agreements to your seller in the proper manner.  Continue reading

The Rise of the Virtual Showing

One of the most important jobs that a real estate agent has in today’s market is to expose a seller’s property to as many people as possible.  When it comes to exposure, the internet is King.

As is evidenced by the latest survey conducted by the National Association of REALTORS®, more home buyers find their home through the internet than anywhere else.   Continue reading

Heading Down the Road

Anyone who is even remotely involved with the real estate industry needs to put this publication on their ‘must read’ list.  It provides clarity and insight into some of the most perplexing dilemmas facing us today.  The FREE report can be accessed at the Danger Report website.

2016 – The Year Ahead in Real Estate

The real estate business is on the threshold of some potentially massive changes in the year ahead.  I make some bold predictions on what lies ahead in 2016.  Will they all come to fruition?  Probably not.  But it was fun to play Nostradamus and peer into a crystal ball. Continue reading