A REALTORS® Guide To Engagement on Social Media

Since social media websites began, the conversation among REALTORS® has raged on as to its importance in the business of real estate.  Five years ago, engaging on social media was considered by many in our industry to be a colossal waste of time and resources.

The detractors claimed that viewing pictures of what someone had for dinner last night or playing Candy Crush was never going to help an agent grow their business.  Well, I think we can all agree that if an agent uses social media for those purposes, the naysayers are absolutely right.

However, research groups are now using metrics to assess the importance of social media because we now have a history of how its significance has evolved over time – and the data supporting its impact is indisputable.

In its latest survey of home buyers and sellers¹, the National Association of REALTORS® asked the question of thousands of consumers who recently bought and sold real estate, “How important is agent communications?”  Here is the chart outlining the findings:

Social Media Importance
(Click image for larger view)

Thirteen percent of consumers now say it is important for their agent to be active on social media.  This may not seem like a big number but consider that when the same question was asked of consumers four years ago, the number was 3%.  For those that don’t want to crunch the numbers that’s a 433% jump in a relatively short period of time.

So now that we’ve determined that there might be something to this social media ‘stuff’, how does an agent use it to their advantage? Continue reading

Understanding Zillow’s NEW Owner’s Dashboard

Zillow is about to go after a huge, untapped portion of the real estate market that they have never pursued before – – – Sellers.  Property owners can now hop on Zillow and manage their real estate.  The real estate search portal also provides comprehensive, in-depth market analytics that provides consumers with greater insight into what is happening in their local real estate market.

Whether you like Zillow or not, you’ve got to hand it to them.  They’re always pushing the envelope and making industry insiders nervous.

All the best!

Three Ways to Increase the Flow of Referrals Through Your Pipeline

Discover some new ways to increase your referral rate and learn some tips on having the ‘price reduction’ conversation with your sellers.

All the best!

Style Over Substance or Vice Versa

Today’s real estate agent needs to be armed with knowledge of their marketplace and continually strive to stay current with changes and trends in their profession. This sales meeting deals with how market statistics can be used to more effectively work with clients, Facebook advertising to promote open houses, twelve changes/additions to PAR’s standard library of forms, and working through the inspection contingency in the standard agreement of sale.

All the best!

Successful Negotiations

 

Does it seem like all your negotiations end up with people drawing lines in the sand and digging in their heels?  Here are some helpful points to remember when negotiating.

Additional subjects include the rise in Facebook marketing for real estate firms, the real possibility of a regional Multiple Listing Service, and a look at Berkshire Hathaway HomeServices’ Inside Access™ for consumers.  The real estate business isn’t what it used to be.

All the best!