This is the first blog post in a series of ten that covers the trends that will shape the residential real estate industry in 2019 and beyond according to the publication, Swanepoel Trends Report 2019. The views, thoughts, and opinions expressed in this post belong solely to the author, and not necessarily to the author’s employer or the publication cited.
If there is one constant in the residential real estate industry, its change. And with change, brings a lot of mixed emotions. Some individuals and companies seem to thrive in this environment, while others hold onto the past and get swept away in a tsunami.
The Swanepoel Trends Report cites a number of examples of companies that were on the top of their game but then failed to anticipate a shift in the business environment. Read these two quotes and you’ll get the picture:
“Google is not a real company. It’s a house of cards.”
Steve Ballmer, CEO, Microsoft (2004)
“Neither Redbox nor Netflix are even on the radar screen in terms of competition.”
Former Blockbuster CEO Jim Keyes (2008)
So if businesses evolve either up or down, where are we now?Continue reading