RE/MAX Associates of Lancaster Changes Name to RE/MAX Pinnacle

Lancaster, PA (December 4, 2017) – Earl Shirk, President and Broker of Record for RE/MAX Associates of Lancaster, announced today that the company has officially changed its name to RE/MAX Pinnacle.

Shirk explained that “the new name would more accurately reflect the evolving state of the company’s real estate brokerage business in South-Central Pennsylvania.”  He continued, “Over the past decade, our business has grown well beyond the geographic boundaries of Lancaster County.  In fact, this past year, we assisted clients with their real estate needs in six counties across the mid-state.”

The management and ownership of the company remain intact as well as the experienced agents which have built their reputation in the region as an industry leader.  The company has four, strategically located offices in the region: Lancaster, Elizabethtown, Willow Street and Hershey.  Last year, the average RE/MAX agent with the firm generated over twenty transaction sides which more than doubles the industry average for production.

RE/MAX LLC is a global real estate franchise network that was established over 40 years ago and has steadily grown into the global leader in residential home sales.  RE/MAX franchises can be found in over 100 countries around the world and employ 111,000 agents.  In 2016, MMR Strategy Group found that RE/MAX was number one in brand name awareness among buyers, sellers, and those planning to buy or sell real estate in the near future.

RE/MAX is the #1 Real Estate Franchise in the US – – Again!

Franchise Times Top 10 - 2017
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RE/MAX was once again a top 10 franchise and the leading real estate franchise for the 9th consecutive year in the annual Franchise Times Top 200+® survey.  This put RE/MAX at the same level of other household names such as Marriott Hotels, Ace Hardware, and 7-Eleven.

RE/MAX was also ranked #2 for total sales volume growth and #8 for unit growth.  The average sales growth of the Top 10 companies was 2.8% – RE/MAX grew by 11.8%.

What’s This? A New Look for an Iconic Brand?

After 44 Years, RE/MAX Reveals Refreshed Brand Identity

DENVER – The world’s most productive real estate network* is getting even stronger. RE/MAX Co-CEOs, Dave Liniger and Adam Contos, revealed today a refreshed RE/MAX brand, including the world famous balloon logo and wordmark, to hundreds of franchise owners at the annual RE/MAX Broker Owner Conference in San Francisco.

“Our new look better represents the enthusiastic entrepreneurs who comprise our network,” said Contos. “Great brands evolve and RE/MAX is no different. We believe the updated balloon and wordmark will help our agents grow their business and give them an even bigger competitive advantage in digital, social media and mobile marketing.”

REMAX_mastrBalloon_RGB_R

RE/MAX Balloon Still Flying High
The iconic red, white and blue hot air balloon has been updated to be brighter, more modern and more appealing to the home buyers and sellers of today – while being instantly recognizable as RE/MAX. Continue reading

REALTORS® Property Resource (RPR) – A Powerful Tool for Today’s Real Estate Agent

The National Association of REALTORS® data product is a powerful resource for real estate agents that know how to harness its information.  Here is a presentation that will introduce you to the program and give you an overview of its unique features and comprehensive reports.

All the best!