What’s This? A New Look for an Iconic Brand?

After 44 Years, RE/MAX Reveals Refreshed Brand Identity

DENVER – The world’s most productive real estate network* is getting even stronger. RE/MAX Co-CEOs, Dave Liniger and Adam Contos, revealed today a refreshed RE/MAX brand, including the world famous balloon logo and wordmark, to hundreds of franchise owners at the annual RE/MAX Broker Owner Conference in San Francisco.

“Our new look better represents the enthusiastic entrepreneurs who comprise our network,” said Contos. “Great brands evolve and RE/MAX is no different. We believe the updated balloon and wordmark will help our agents grow their business and give them an even bigger competitive advantage in digital, social media and mobile marketing.”

REMAX_mastrBalloon_RGB_R

RE/MAX Balloon Still Flying High
The iconic red, white and blue hot air balloon has been updated to be brighter, more modern and more appealing to the home buyers and sellers of today – while being instantly recognizable as RE/MAX. Continue reading

REALTORS® Property Resource (RPR) – A Powerful Tool for Today’s Real Estate Agent

The National Association of REALTORS® data product is a powerful resource for real estate agents that know how to harness its information.  Here is a presentation that will introduce you to the program and give you an overview of its unique features and comprehensive reports.

All the best!

Is the Real Estate Agent the Next Dodo Bird?

Dodo Bird

Once a month, I teach real estate pre-licensing classes to people that have interest in obtaining their real estate license.  There are all kinds of people in the class from all walks of life.  Of all the people who take the classes, my gut feeling is that probably less than 50% of them actually pursue getting their real estate salesperson’s license.  But the ones that want to enter this business are the ones that usually bring the most questions to class and make observations about our business that cause me to rethink what I think is a given.

This past weekend, I had a young lady in the front row make a statement and then ask a pointed question:  “With all the changes occurring in the real estate industry and the onset of technological tools that makes it easier for the consumer to buy and sell real estate, it’s probably only a matter of time before real estate agents aren’t needed anymore.  What do you think?”

Pretty blunt and to the point, wouldn’t you say?  While this question came from one student, I realized that the vast majority of the class was intently waiting on my answer.

In a nutshell, here is what I said – – –    Continue reading