Brokerage

Trend 10: The Residential Real Estate Brokerage Shift – Suddenly Arrived in 2018

This is the first blog post in a series of ten that covers the trends that will shape the residential real estate industry in 2019 and beyond according to the publication, Swanepoel Trends Report 2019.  The views, thoughts, and opinions expressed in this post belong solely to the author, and not necessarily to the author’s employer or the publication cited.

If there is one constant in the residential real estate industry, its change.  And with change, brings a lot of mixed emotions.  Some individuals and companies seem to thrive in this environment, while others hold onto the past and get swept away in a tsunami.

The Swanepoel Trends Report cites a number of examples of companies that were on the top of their game but then failed to anticipate a shift in the business environment.  Read these two quotes and you’ll get the picture:

“Google is not a real company.  It’s a house of cards.”

Steve Ballmer, CEO, Microsoft (2004)

“Neither Redbox nor Netflix are even on the radar screen in terms of competition.”

Former Blockbuster CEO Jim Keyes (2008)

  

So if businesses evolve either up or down, where are we now?

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RE/MAX Associates of Lancaster Changes Name to RE/MAX Pinnacle

Lancaster, PA (December 4, 2017) – Earl Shirk, President and Broker of Record for RE/MAX Associates of Lancaster, announced today that the company has officially changed its name to RE/MAX Pinnacle.

Shirk explained that “the new name would more accurately reflect the evolving state of the company’s real estate brokerage business in South-Central Pennsylvania.”  He continued, “Over the past decade, our business has grown well beyond the geographic boundaries of Lancaster County.  In fact, this past year, we assisted clients with their real estate needs in six counties across the mid-state.”

The management and ownership of the company remain intact as well as the experienced agents which have built their reputation in the region as an industry leader.  The company has four, strategically located offices in the region: Lancaster, Elizabethtown, Willow Street and Hershey.  Last year, the average RE/MAX agent with the firm generated over twenty transaction sides which more than doubles the industry average for production.

RE/MAX LLC is a global real estate franchise network that was established over 40 years ago and has steadily grown into the global leader in residential home sales.  RE/MAX franchises can be found in over 100 countries around the world and employ 111,000 agents.  In 2016, MMR Strategy Group found that RE/MAX was number one in brand name awareness among buyers, sellers, and those planning to buy or sell real estate in the near future.

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RE/MAX is the #1 Real Estate Franchise in the US – – Again!

Franchise Times Top 10 - 2017
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RE/MAX was once again a top 10 franchise and the leading real estate franchise for the 9th consecutive year in the annual Franchise Times Top 200+® survey.  This put RE/MAX at the same level of other household names such as Marriott Hotels, Ace Hardware, and 7-Eleven.

RE/MAX was also ranked #2 for total sales volume growth and #8 for unit growth.  The average sales growth of the Top 10 companies was 2.8% – RE/MAX grew by 11.8%.

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